What Customer Management Software does for a printing shop
Customer management software tracks repeat customers, their purchase history, contact details and preferences in one central database. For a printing shop, the value shows up exactly where the work is hardest.
A printing shop turns paper, ink and toner into custom jobs, so costing each job against materials is where margin is protected. Margins vary widely by job, so accurate quoting and material costing decide profit.
Corporate and institutional clients expect compliant eTIMS invoices for every job. Veira handles that as part of the same sale, so compliance is not a separate evening job.
Printing Shops run differently, and the software should too
A generic till misses the details that decide whether a printing shop makes money. These are the ones that matter:
- 1
The daily reality
Jobs quoted custom and easy to underprice. Customer Management Software built for a printing shop turns that into a number you can act on, and you also see every customer's full history: what they bought, when they paid, their preferences and contact details.
- 2
Where the margin leaks
Deposits and balances on orders. Customer Management Software built for a printing shop turns that into a number you can act on, and you also track loyalty and repeat customers to reward them with discounts or priority service.
- 3
What slows the counter
Paper, ink and toner costs. Customer Management Software built for a printing shop turns that into a number you can act on, and you also segment customers by purchase pattern to target promotions to the right people.
- 4
What buyers expect
Machine time and waste to track. Customer Management Software built for a printing shop turns that into a number you can act on, and you also send automated birthday or anniversary reminders to keep customers coming back.
What to look for in Customer Management Software for a printing shop
- Mobile-first customer lookup (no staff training required). This matters for a printing shop because of jobs quoted custom and easy to underprice.
- Offline customer database so lookups work during outages. This matters for a printing shop because of deposits and balances on orders.
- Built-in loyalty points or punch card system. This matters for a printing shop because of paper, ink and toner costs.
- Simple customer segmentation and targeted promotions. This matters for a printing shop because of machine time and waste to track.
A notebook and a basic till, or Veira
| Notebook or basic till | Veira | |
|---|---|---|
| Counting stock | By hand, rarely matches the shelf | Live by item, branch and value |
| M-Pesa at the counter | Checked on a separate phone | Matched to each sale automatically |
| eTIMS invoices | Typed in later, if at all | Filed on every sale, even offline |
| Knowing your numbers | A monthly guess | Live margin and takings on your phone |
A real printing shop example
A Nairobi printing shop quoting dozens of custom jobs a day loses margin when materials and machine time are not costed.
- Jobs quoted custom and easy to underprice.
- Deposits and balances on orders.
- Paper, ink and toner costs.
- See every customer's full history: what they bought, when they paid, their preferences and contact details.
- Track loyalty and repeat customers to reward them with discounts or priority service.
- Segment customers by purchase pattern to target promotions to the right people.
Every sale on Veira files a compliant KRA eTIMS invoice, online or offline. Corporate and institutional clients expect compliant eTIMS invoices for every job.
Customer management software tracks repeat customers, their purchase history, contact details and preferences in one central database. Here is what that looks like with Veira:
- See every customer's full history: what they bought, when they paid, their preferences and contact details
- Track loyalty and repeat customers to reward them with discounts or priority service
- Segment customers by purchase pattern to target promotions to the right people
- Send automated birthday or anniversary reminders to keep customers coming back
Frequently asked questions
Is Customer Management Software hard to set up for a printing shop?
Does it keep working offline?
Does it handle M-Pesa for a printing shop?
Is it KRA eTIMS compliant?
How much does Customer Management Software cost for a printing shop in Kenya?
Can it run more than one printing shop?
Based on KRA eTIMS regulations and interviews with 5,000+ Kenyan businesses
Whether you run one printing shop or several across Kenya, Veira gives you customer management that fits the trade instead of fighting it. Book a free demo and see it work with your own printing and photocopying.