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Average Transaction Value (ATV) Calculator

ATV = total revenue ÷ number of transactions. Move ATV up and revenue moves with it, without acquiring a single new customer.

Calculator
Result
ATV KES 666.67
RevenueKES 800,000.00
Transactions1,200
ATVKES 666.67
+10% ATV revenue liftKES 80,000.00

Bundling, upsells and minimum-spend incentives lift ATV without raising prices.

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The fastest revenue lever

Most SMEs chase new customers. But lifting ATV by 10% is usually faster and cheaper.

Use Veira POS prompts (e.g. "would you like fries?") to lift ATV at the till.

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Worked examples

Rev 800k / 1,200 tx
  • ATV ≈ KES 667 · 10% lift = KES 80,000 more revenue

Frequently asked questions

How do I lift ATV?
Upsells, bundles, minimum-spend rewards, premium tier.
Should I track per shift?
Yes, different shifts have different ATV.
Is ATV the same as AOV?
Yes, ATV is the in-store term, AOV the e-commerce term.
Does Veira show ATV per cashier?
Yes. Veira ranks cashiers by ATV and by upsell rate.
Is high ATV always good?
Not if it deters first-time buyers. Balance with footfall.

Doing this by hand every time? Veira runs the same calculation automatically on every sale, no spreadsheet required.

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