What Customer Management Software does for a app development company
Customer management software tracks repeat customers, their purchase history, contact details and preferences in one central database. For a app development company, the value shows up exactly where the work is hardest.
App development companies track projects, feature development, testing and deployment status. App development margins are strong on custom development and ongoing support.
Clients expect functional apps with regular updates and responsive support. Veira handles that as part of the same sale, so compliance is not a separate evening job.
App Development Companies run differently, and the software should too
A generic till misses the details that decide whether a app development company makes money. These are the ones that matter:
- 1
The daily reality
Project timeline management. Customer Management Software built for a app development company turns that into a number you can act on, and you also see every customer's full history: what they bought, when they paid, their preferences and contact details.
- 2
Where the margin leaks
Feature development and integration. Customer Management Software built for a app development company turns that into a number you can act on, and you also track loyalty and repeat customers to reward them with discounts or priority service.
- 3
What slows the counter
Bug tracking and testing. Customer Management Software built for a app development company turns that into a number you can act on, and you also segment customers by purchase pattern to target promotions to the right people.
- 4
What buyers expect
App store publishing and updates. Customer Management Software built for a app development company turns that into a number you can act on, and you also send automated birthday or anniversary reminders to keep customers coming back.
What to look for in Customer Management Software for a app development company
- Mobile-first customer lookup (no staff training required). This matters for a app development company because of project timeline management.
- Offline customer database so lookups work during outages. This matters for a app development company because of feature development and integration.
- Built-in loyalty points or punch card system. This matters for a app development company because of bug tracking and testing.
- Simple customer segmentation and targeted promotions. This matters for a app development company because of app store publishing and updates.
A notebook and a basic till, or Veira
| Notebook or basic till | Veira | |
|---|---|---|
| Counting stock | By hand, rarely matches the shelf | Live by item, branch and value |
| M-Pesa at the counter | Checked on a separate phone | Matched to each sale automatically |
| eTIMS invoices | Typed in later, if at all | Filed on every sale, even offline |
| Knowing your numbers | A monthly guess | Live margin and takings on your phone |
A real app development company example
A Nairobi app developer with 10 active projects cannot track feature progress, bugs or deployment status.
- Project timeline management.
- Feature development and integration.
- Bug tracking and testing.
- See every customer's full history: what they bought, when they paid, their preferences and contact details.
- Track loyalty and repeat customers to reward them with discounts or priority service.
- Segment customers by purchase pattern to target promotions to the right people.
Every sale on Veira files a compliant KRA eTIMS invoice, online or offline. Clients expect functional apps with regular updates and responsive support.
Customer management software tracks repeat customers, their purchase history, contact details and preferences in one central database. Here is what that looks like with Veira:
- See every customer's full history: what they bought, when they paid, their preferences and contact details
- Track loyalty and repeat customers to reward them with discounts or priority service
- Segment customers by purchase pattern to target promotions to the right people
- Send automated birthday or anniversary reminders to keep customers coming back
Frequently asked questions
Is Customer Management Software hard to set up for a app development company?
Does it keep working offline?
Does it handle M-Pesa for a app development company?
Is it KRA eTIMS compliant?
How much does Customer Management Software cost for a app development company in Kenya?
Can it run more than one app development company?
Based on KRA eTIMS regulations and interviews with 5,000+ Kenyan businesses
Whether you run one app development company or several across Kenya, Veira gives you customer management that fits the trade instead of fighting it. Book a free demo and see it work with your own mobile app development.