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SMS Marketing Message Generator (AI)

Generate SMS marketing messages optimized for clicks and conversions.

Published June 2024Updated June 2024
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This tool drafts text for you using AI at the edge. Nothing is generated until you press the button, and nothing you type is stored. Always read the draft before you use it: it is a starting point written from what you entered, not a finished document.

AI-generated draft. Review and edit before you use it.

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Why 160 characters is the whole design constraint

An SMS is billed per 160 characters, so a message of 170 costs twice as much to send to the same list. On a list of two thousand that is the difference between one bill and two, for one word.

The generator counts characters for you and includes the business name in the count, because recipients need to know who is texting them and the name is part of the message rather than free.

What goes first

The lock screen shows the first few words. Leading with "Hello dear customer" spends them on nothing. Leading with the offer means the message does its work even if nobody opens it.

One clear action at the end: reply, call, or come to a named place. Two actions halve the response to each.

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Worked examples

School shoes back in stock, English with Swahili
  • "Mama Njeri Shoes: school shoes sizes 28-40 zimefika. Karibu Kawangware, au reply kwa delivery."
  • 95 characters, one SMS
  • Offer first, business name included, one clear action

Frequently asked questions

How many characters can an SMS have?
160 per message. At 161 it is billed as two, so a single extra word doubles the cost of sending to your whole list. The generator shows the count so you can see where you are.
Should the business name be in the message?
Yes, and it counts toward the 160. A message from an unknown number asking someone to come to a shop reads as a scam, which is a worse outcome than the characters cost you.
Can I send marketing SMS to any number I have?
No. Kenya’s Data Protection Act governs how personal data including phone numbers may be used, and marketing generally needs a lawful basis and a way to opt out. Send to customers who gave you their number for this purpose, and honour opt-outs.
Does Swahili work better than English?
It depends entirely on your customers, and the generator offers both plus a mix. A mix is common in Kenyan business messaging and often reads as more natural than either alone.
What time should marketing SMS go out?
Not late at night, and not during a working rush for businesses. Beyond that, your own records are better evidence than any general rule: send at two different times and compare the responses.

Doing this by hand every time? Veira runs the same calculation automatically on every sale, no spreadsheet required.

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