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Cold Email Generator (AI)

Generate personalized cold email templates for outreach.

Published June 2024Updated June 2024
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This tool drafts text for you using AI at the edge. Nothing is generated until you press the button, and nothing you type is stored. Always read the draft before you use it: it is a starting point written from what you entered, not a finished document.

AI-generated draft. Review and edit before you use it.

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The first line decides everything

A cold email is read in a preview pane by someone who did not ask for it. If the first line is about you, it is deleted. If it is about why you are writing to them specifically, it has a chance.

That is also the honest test of whether the email should be sent: if you cannot name a reason this person in particular, the email is a mailshot and will be read as one.

Short, and one ask

Under 120 words. One sentence on what you do, one on why it matters to their situation, then the ask. Anything else can wait for the reply.

The ask should be small and specific. "A fifteen minute call on Thursday" is answerable; "an opportunity to discuss how we can add value" is not, and asks the reader to do the work of deciding what you want.

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Worked examples

Writing to a minimart owner opening a fourth branch
  • First line names the fourth branch, not the sender
  • One sentence on what the product does
  • One on why four branches changes the problem
  • Asks for fifteen minutes, under 120 words

Frequently asked questions

What makes a cold email get a reply?
A first line about the recipient rather than the sender, a clear reason you are writing to them in particular, and one small ask. Length is the other half: under 120 words is read, 300 is not.
How do I personalise without being creepy?
Use something public and relevant: a new branch, a job advert, a change in what they sell. Referencing something personal, or pretending to a connection you do not have, reads worse than no personalisation at all.
Should I attach a brochure?
Not to a first email. Attachments from unknown senders are often blocked and rarely opened. Get the reply first, then send what they asked for.
Is cold emailing legal in Kenya?
Kenya’s Data Protection Act governs how personal data is processed, including business contact details in many cases, so there are obligations around lawful basis and the right to object. Business-to-business outreach is common practice but is not exempt by default, so take advice if you are sending at volume.
How many follow-ups should I send?
One or two, spaced out, each adding something rather than repeating the first. After that, silence is an answer and continuing damages the name of the business more than the next email could help it.

Doing this by hand every time? Veira runs the same calculation automatically on every sale, no spreadsheet required.

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