What Customer Management Software does for a trucking company
Customer management software tracks repeat customers, their purchase history, contact details and preferences in one central database. For a trucking company, the value shows up exactly where the work is hardest.
A trucking company tracks fleet status, cargo per shipment, fuel per route and maintenance needs across vehicles. Trucking margins come from freight revenue minus fuel, maintenance and driver costs.
Shippers and consignees need compliant delivery documentation and invoices. Veira handles that as part of the same sale, so compliance is not a separate evening job.
Trucking Companies run differently, and the software should too
A generic till misses the details that decide whether a trucking company makes money. These are the ones that matter:
- 1
The daily reality
Cargo tracking and delivery confirmation. Customer Management Software built for a trucking company turns that into a number you can act on, and you also see every customer's full history: what they bought, when they paid, their preferences and contact details.
- 2
Where the margin leaks
Fuel costs and consumption by route. Customer Management Software built for a trucking company turns that into a number you can act on, and you also track loyalty and repeat customers to reward them with discounts or priority service.
- 3
What slows the counter
Vehicle maintenance and repairs. Customer Management Software built for a trucking company turns that into a number you can act on, and you also segment customers by purchase pattern to target promotions to the right people.
- 4
What buyers expect
Driver and crew management. Customer Management Software built for a trucking company turns that into a number you can act on, and you also send automated birthday or anniversary reminders to keep customers coming back.
What to look for in Customer Management Software for a trucking company
- Mobile-first customer lookup (no staff training required). This matters for a trucking company because of cargo tracking and delivery confirmation.
- Offline customer database so lookups work during outages. This matters for a trucking company because of fuel costs and consumption by route.
- Built-in loyalty points or punch card system. This matters for a trucking company because of vehicle maintenance and repairs.
- Simple customer segmentation and targeted promotions. This matters for a trucking company because of driver and crew management.
A notebook and a basic till, or Veira
| Notebook or basic till | Veira | |
|---|---|---|
| Counting stock | By hand, rarely matches the shelf | Live by item, branch and value |
| M-Pesa at the counter | Checked on a separate phone | Matched to each sale automatically |
| eTIMS invoices | Typed in later, if at all | Filed on every sale, even offline |
| Knowing your numbers | A monthly guess | Live margin and takings on your phone |
A real trucking company example
A Mombasa trucking fleet with 30 vehicles cannot track which cargo is on which vehicle or fuel consumption per route.
- Cargo tracking and delivery confirmation.
- Fuel costs and consumption by route.
- Vehicle maintenance and repairs.
- See every customer's full history: what they bought, when they paid, their preferences and contact details.
- Track loyalty and repeat customers to reward them with discounts or priority service.
- Segment customers by purchase pattern to target promotions to the right people.
Every sale on Veira files a compliant KRA eTIMS invoice, online or offline. Shippers and consignees need compliant delivery documentation and invoices.
Customer management software tracks repeat customers, their purchase history, contact details and preferences in one central database. Here is what that looks like with Veira:
- See every customer's full history: what they bought, when they paid, their preferences and contact details
- Track loyalty and repeat customers to reward them with discounts or priority service
- Segment customers by purchase pattern to target promotions to the right people
- Send automated birthday or anniversary reminders to keep customers coming back
Frequently asked questions
Is Customer Management Software hard to set up for a trucking company?
Does it keep working offline?
Does it handle M-Pesa for a trucking company?
Is it KRA eTIMS compliant?
How much does Customer Management Software cost for a trucking company in Kenya?
Can it run more than one trucking company?
Based on KRA eTIMS regulations and interviews with 5,000+ Kenyan businesses
Whether you run one trucking company or several across Kenya, Veira gives you customer management that fits the trade instead of fighting it. Book a free demo and see it work with your own long haul transport.