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Sell-Through Rate Calculator (Kenya)

This sell-through rate calculator shows what percentage of the stock you received has sold in a period, a fast way to spot your winners and the dead stock tying up cash.

By Veira Team, Kenya SME toolsPublished June 2026Updated June 2026
Calculator
Result
Sell-through 65%
Sell-through rate65%
Units remaining35
VerdictHealthy

Sell-through = units sold divided by units received, as a percentage. A high rate means demand outstrips supply, so reorder. A low rate means cash is stuck on the shelf, so discount or stop reordering.

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Spot winners and dead stock fast

Sell-through rate answers a simple question: of what you bought, how much actually sold. A high rate says the product is a winner and you may be losing sales by understocking it. A low rate says cash is frozen on the shelf.

Checked regularly, it turns your shelves into a ranked list: reorder the fast movers, discount or clear the slow ones, and stop reordering what does not move. It is one of the quickest reads on where your working capital is working.

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Worked examples

A clothing line
  • Received 100, sold 65 in the month is 65% sell-through.
  • Healthy, but the remaining 35 are worth watching.

Frequently asked questions

What is sell-through rate?
It is the share of stock you received that has sold in a period, shown as a percentage. It tells you quickly whether a product is a winner worth reordering or dead stock tying up cash.
What is a good sell-through rate?
It varies by trade and period, but broadly a high rate over a short period signals strong demand and a reorder, while a low rate signals slow stock to discount or stop reordering. Compare products against each other.
How do I calculate it?
Divide units sold by units received and multiply by 100. If you received 100 and sold 65, your sell-through is 65 percent.
What does a low sell-through mean?
Your cash is stuck on the shelf in stock that is not moving. Consider a discount to clear it, and stop reordering it, so the freed cash goes into products that actually sell.
How does Veira help?
Veira tracks sales against stock received per product, so sell-through is visible without a manual count, and slow movers are flagged before they become total losses.

Doing this by hand every time? Veira runs the same calculation automatically on every sale, no spreadsheet required.

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