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Kenya Menu Pricing Calculator

Use this menu pricing calculator Kenya to back-solve menu prices from your recipe cost and the food cost percentage your business runs on.

Calculator
Result
Sell at KES 696.00
Recipe costKES 180.00
Target food cost30%
Menu price (excl. VAT)KES 600.00
Menu price (incl. VAT)KES 696.00
Recommended menu priceKES 696.00

Round up to a psychological number (e.g. 600 → 650). Veira can round automatically per category.

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A good menu price respects three things

Food cost: the price must cover the recipe with margin. Competitor benchmark: the price must feel fair locally. Perceived value: presentation, portion, naming.

Use Veira to monitor each menu item’s actual food cost weekly. When a price moves on a supplier, you reprice the menu before the leak compounds.

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Worked examples

Recipe 180, target 30%, +VAT
  • Net = 180 / 0.30 = KES 600 · Inc VAT = KES 696

Frequently asked questions

How often should I reprice?
Quarterly is standard. After a big supplier price change, immediately.
Do drinks have different targets?
Yes. Soft drinks 15-20% cost, alcohol 20-25%, food 28-35%.
Is 30% the right target?
It is the standard. Lower means more profit; harder if your portions are generous.
Does Veira price the menu automatically?
Yes. Veira recalculates menu prices every time supplier costs change.
Should I include packaging?
For takeaway: yes, add packaging to recipe cost.

Doing this by hand every time? Veira runs the same calculation automatically on every sale, no spreadsheet required.

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