This email marketing ROI calculator turns your campaign cost and the sales it drove into a clear return figure, so you know whether your email effort is paying off.
ROI = (revenue minus cost) divided by cost. Revenue per email sent is a useful second measure: it tells you what each address on your list is worth, which guides how much to invest in growing and keeping the list clean.
Email is one of the cheapest channels to own, because you are not renting access to your customers each time. Measuring ROI tells you whether your campaigns earn their keep, and revenue per email tells you what each subscriber is worth.
Those two numbers guide real decisions: how much to invest in growing the list, how often to send, and which offers to repeat. A list you measure is an asset; one you do not is just a habit.
Prefer this running automatically, on every sale, with no manual entry?
Sign UpDoing this by hand every time? Veira runs the same calculation automatically on every sale, no spreadsheet required.
Need help, or want to talk it through first? Chat with us on WhatsApp