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Kenya Selling Price Calculator

Use this selling price calculator Kenya to back-solve from a target margin. Enter cost, the margin you want, and tick VAT if it should be added.

Calculator
Result
Sell at KES 1,076.92
CostKES 700.00
Target gross margin35.0%
Selling price (excl. VAT)KES 1,076.92
Selling price (incl. VAT)KES 1,249.23
Recommended priceKES 1,076.92

Net price = cost ÷ (1 − margin). VAT (if applicable) is added on top of the net price.

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Pricing by target margin

Most owners price by intuition ("add a bit"). Margin pricing is disciplined: pick the margin your business needs, then derive the price.

This protects gross profit when costs rise, you recalculate, not guess. A POS like Veira will do this for every SKU on every cost change.

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Worked examples

Cost 700, target margin 35%
  • Net = 700 / 0.65 = KES 1,076.92 · Inc VAT = KES 1,249.23

Frequently asked questions

Can I set margin above 99%?
No. Margin approaches 100% asymptotically. Use a markup calculator for very high-cost-recovery products.
When do I include VAT?
Only if you are VAT-registered and the customer is a final consumer.
Should I round to a psychological price?
Often yes. KES 999 vs KES 1,000 affects conversion. Veira rounds automatically per category.
Does this work for services?
Yes, set hourly cost and target hourly margin.
Does Veira repricing track cost changes?
Yes. Veira flags every SKU whose margin drops below target as suppliers change pricing.

Doing this by hand every time? Veira runs the same calculation automatically on every sale, no spreadsheet required.

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