A saved shilling beats a sold one
When you cut a cost, the whole saving becomes profit. When you make a sale, only your margin becomes profit. So on a 10 percent margin, saving KES 15,000 is worth the same as selling KES 150,000 more.
That is why trimming waste, renegotiating a supplier, or cutting an unused subscription often does more for the bottom line than a hard push for extra sales. This calculator shows the size of that effect for your margin.