What is Sole Proprietorship vs Limited Company?
A sole proprietorship (business name) has no legal separation between the owner and the business, the owner is personally liable for its debts. A limited company is its own legal person, registered separately, which limits the owner's personal liability to what they invested.
A real Kenyan example
A sole trader running a shop under a business name is personally liable if the business cannot pay a supplier. The same shop run through a limited company would generally limit that risk to the company's own assets.
Why it matters
The choice affects personal financial risk, how credible the business looks to banks, tender committees and investors, and how easy it is to bring in a partner or sell the business later. Many founders start as sole proprietors for simplicity and convert to a limited company as they grow.
How Veira helps
Veira works the same way for either structure, recording sales, stock and expenses and issuing compliant eTIMS invoices under whichever KRA PIN and business name you register.