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Turnover and profit are not the same thing, and many shops only watch the first. Seeing margin tells you whether your busy lines are actually the ones making money.
Margin by product also guides pricing and reordering, so you put shelf space behind the items that earn rather than just the ones that move.
Free tools for this
Related questions
What do I need for margins to show?
Record each item cost price, and Veira can show margin per product and overall.
Why track margin and not just sales?
A high-selling item with a thin margin can earn less than a slower one with a healthy margin. Margin shows the difference.
Veira gives Kenyan shops one calm app for selling, M-Pesa, KRA eTIMS and stock, with a free terminal. Book a demo and see it set up for your trade.