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Kenya Markup Calculator

Use this markup calculator Kenya to set selling prices. Enter cost and the markup you want; we compute the selling price and the equivalent gross margin.

Calculator
Result
Sell at KES 700.00
CostKES 500.00
Markup (40%)KES 200.00
Selling priceKES 700.00
Equivalent gross margin28.57%

Margin = markup / (1 + markup). A 40% markup is a 28.6% margin.

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When to think in markup

Buyers and merchandisers price in markup because they start from cost. The cost is known, the price is the decision.

Finance and analytics teams think in margin because they start from revenue. Both views matter, Veira shows both per SKU.

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Worked examples

Cost 500 at 40% markup
  • Selling = 500 × 1.40 = KES 700 · Gross margin ≈ 28.6%

Frequently asked questions

What is the difference from margin?
Markup is profit ÷ cost. Margin is profit ÷ selling price.
Is there an industry standard markup?
Yes. Fashion 100-200%, electronics 8-15%, supermarkets 20-35%, restaurants 200%+ on food cost.
Does a higher markup mean more profit?
Not always, volume matters. A 5% markup at huge volume can outearn a 100% markup at low volume.
Should I markup before or after VAT?
Markup is on the net cost. Then add 16% VAT to the selling price for the customer.
Does Veira suggest markup?
Yes. Veira reports show recommended markups by category based on your local benchmark data.

Doing this by hand every time? Veira runs the same calculation automatically on every sale, no spreadsheet required.

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