# Free Customer Lifetime Value (CLV) Calculator Kenya | Veira

> Calculate CLV. Understand how much each customer is worth over time. Calculate, generate, or check instantly. No signup required.

Canonical: https://veirahq.com/tools/customer-lifetime-value-calculator

## Customer Lifetime Value (CLV) Calculator

Calculate CLV. Understand how much each customer is worth over time.

Each customer is worth KES 0 over their lifetime. Spend up to this amount to acquire them.

## What a customer is worth over time

Customer lifetime value is the average order value multiplied by how often they buy and by how long they stay. It converts a stream of small purchases into a single figure, which is what makes it possible to decide how much a new customer is worth winning.

The version here is the simple revenue form. It does not subtract the cost of serving the customer, so treat it as the top line of the relationship rather than the profit in it.

## What it is for

Mainly for setting a ceiling on acquisition. If a customer is worth KES 40,000 over three years and you are spending KES 15,000 to win one, the maths works; if you are spending KES 60,000, growth makes the loss larger rather than smaller.

It also reframes retention. Adding a year to the average relationship often costs far less than winning a replacement customer, and it moves this number by more.

Prefer this running automatically, on every sale, with no manual entry?

## Worked examples

- Annual value: KES 60,000
- Lifetime value: KES 180,000
- Spending KES 15,000 to win that customer leaves plenty of room

## Frequently asked questions

Doing this by hand every time? Veira runs the same calculation automatically on every sale, no spreadsheet required.

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