# Free Customer Acquisition Cost Calculator Kenya | Veira

> Calculate CAC. Measure marketing efficiency. Calculate, generate, or check instantly. No signup required.

Canonical: https://veirahq.com/tools/customer-acquisition-cost-calculator

## Customer Acquisition Cost Calculator

Calculate CAC. Measure marketing efficiency.

Each customer is worth 3.6 times what it costs to win them, which leaves room to spend more on acquisition.

## What customer acquisition cost tells you

CAC is total marketing and sales spend divided by the number of new customers it won. On its own it is just a number; it becomes useful when you compare it against what a customer is worth over the time they keep buying.

A ratio of roughly three times value to cost is a common rule of thumb for a healthy position, but the right number depends on your margins and how long customers stay.

## Getting the inputs right

Include everything that went into winning customers, not only the advertising: promotions, commissions, the time of whoever does the selling.

For customer value, count repeat purchases. Businesses that measure a customer by one transaction almost always conclude their marketing does not work, because on that basis it usually does not.

Prefer this running automatically, on every sale, with no manual entry?

## Worked examples

- CAC KES 2,500
- Customer worth KES 9,000 over time
- Ratio 3.6x, which leaves room to spend more

## Frequently asked questions

Doing this by hand every time? Veira runs the same calculation automatically on every sale, no spreadsheet required.

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